Bodet Guillaume

Date de dernière mise à jour : le 5 mars 2015

Fonction : Enseignant - Chercheur

Grade : Professeur des Universités

Responsabilités : Visiting Fellow at the School of Sport, Exercise and Health Sciences, Loughborough University, 2014-xx.

Thèmes de recherche :

  • Consommation de services sportifs de type pratique sportive et touristique / Consumption of sport participation and tourism services
  • Stratégies et consommation du spectacle sportif / Sporting events’ stategies and consumption
  • Stratégies de marque et marketing des organisations sportives / Sport organisations’ branding and marketing strategies

Mots clés : Sport, consommation (consumption), marketing, service, innovation, qualité (quality), marque (brand), satisfaction, fidélité (loyalty)

Tel : +33 (0)4 72 43 28 44

Site web :

http://scholar.google.fr/citations?user=NVdB0MQAAAAJ&hl=fr&oi=ao

 

Réseaux sociaux

Linkedin

Researchgate

Ouvrages

O1. Bouchet, P., Hillairet, D. and Bodet, G. (2013), Sport Brands, Routledge Sport Marketing Series: Abingdon, Oxon, UK, February 26th.

http://www.routledge.com/books/details/9780415532853/

OC1. Robinson, L., Chelladurai, P., Bodet, G. and Downward, P. (2012), Routledge Handbook of Sport Management, Routledge International Handbooks: Abingdon, Oxon, UK.

http://www.routledge.com/books/details/9781138777255/

Articles internationaux

P.20. Chanavat, N. and Bodet, G. (2014), Experiential marketing in sport spectatorship services: A customer perspective, European Sport Management Quarterly, 14 (4), 323-344.

P19. Anaba, V., Bodet, G., and Bouchet, P. (2014), L’écotourisme à l’épreuve du divertissement sensoriel. Le cas des hébergements atypiques, Revue Interdisciplinaire Management Homme(s) & Entreprises, 10 (janvier-février), 58-83.

P18. Bodet, G. (2012), Loyalty in Sports Participation Services: An examination of the mediating role of psychological commitment, Journal of Sport Management, 26, 30-42.

P17. Bodet, G. and Lacassagne, M.F. (2012), International Place Branding through Sporting Events: a British perspective of the 2008 Beijing Olympics, European Sport Management Quarterly, 12(4), 357-374.

P16. Bernache-Assollant, I., Laurin, R. and Bodet, G. (2012), Casual spectators and die-hard fans’ reactions to their team defeat: A look at the role of territorial identification in elite French rugby, International Journal of Psychological Research, 5(1), 5-16.

P15. Bouchet, P., Bodet, G., Bernache-Assollant, I. and Kada, F. (2011), “Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale, Sport Management Review, 14, 42-53.

P14. Bodet, G. and Bernache-Assollant, I. (2011), Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification, Psychology and Marketing, 28(8), 781-802.

P13. Bodet, G. and Chanavat, N. (2010), “Building global football brand equity: Lessons from the Chinese market”, Asia Pacific Journal of Marketing and Logistics, 22(1), 55-66.

P12. Bernache-Assollant, I., Laurin, R., Bouchet, P., Bodet, G., and Lacassagne, M.-F. (2010), “Refining the relationship between ingroup identification and identity management strategies in the sport context: The moderating role of gender and the mediating role of negative mood”, Group Processes & Intergroup Relations, 13(5), 639-652.

P11. Bodet, G. and Bernache-Assollant, I. (2009), ”Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators”, International Journal of Sport Management and Marketing, 5(1/2), 15-37.

P10. Bodet, G., Meurgey, B. and Lacassagne, M.-F. (2009), ”Brand social representations: Strategic perspective for a fitness club”, International Journal of Sport Management and Marketing, 5(4), 369-383.

P9. Bodet, G. (2009), “”Give me a stadium and I will fill it”. An analysis of the marketing management of Stade Français Paris rugby club, International Journal of Sports Marketing and Sponsorship, 10(3), 252-262.

P8. Chanavat, N. and Bodet, G. (2009), “Internationalisation and sport branding strategy: A French perception of the Big Four brands”, Qualitative Market Research, 12(4), 460-480.

P7. Bodet, G. (2009), “An investigation of the influence of consumer value on service elements’ contribution to satisfaction”, Journal of Targeting, Measurement and Analysis for Marketing, 17(3), 205-228.

P6. Bodet, G. (2009), Sport participation and consumption and post-modern society: From Apollo to Dionysus? Loisir et Société/Society and Leisure, 32(2), 223-241.

P5. Bodet, G. (2008), ”Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships”, Journal of Retailing and Consumer Services, 15(3), 156-162.

P4. Bodet, G. (2008), ”Une analyse de la relation satisfaction-fidélité et de ses effets modérateurs dans les services sportifs. L’exemple des pratiques de forme, Revue Européenne de Management du Sport, 23, September, 25-38.

P3. Bodet, G. (2006), ”Investigating customer satisfaction in a health club context by an application of the tetraclass model”, European Sport Management Quarterly), 6(2), 149-165.

Articles nationaux

P2. Bodet, G. and Meurgey, B. (2005), ”Comprendre la satisfaction dans le contexte des services sportifs associatifs (SSA): une analyse à partir du modèle tétraclasse”, Revue Européenne de Management du Sport, 14, Décembre, 19-34.

P1. Bodet, G. and Meurgey, B. (2002), ”Offre de services sportifs associatifs et satisfaction: une étude exploratoire”, Revue Européenne de Management du Sport, 8, Décembre, 207-236.

Chapitres d'ouvrages collectifs

CH7. Bodet, G. (2015), “The Spectator’s perspective”. In Parent, M. and Chappelet, J.L. (eds), Routledge Handbook of Sports Event Management, Routledge International Handbooks: Abingdon, Oxon, UK.

CH6. Séguin B. and Bodet, G. (2015), “The Sponsor’s perspective”. In Parent, M. and Chappelet, J.L. (eds), Routledge Handbook of Sports Event Management, Routledge International Handbooks: Abingdon, Oxon, UK.

CH5. Bodet, G. (2012), “Consumer loyalty in sport participation services”. In Robinson, L., Bodet, G., Downward, P. and Chelladurai, P. (eds), Routledge Handbook of Sport Management, Routledge International Handbooks: Abingdon, Oxon, UK.

CH4. Bodet, G. and Bernache-Assollant, I. (2012), “Sport spectators’ segmentation”. In Robinson, L., Bodet, G., Downward, P. and Chelladurai, P. (eds), Routledge Handbook of Sport Management, Routledge International Handbooks: Abingdon, Oxon, UK.

CH3. Bernache-Assollant, I., Bouchet, P., Bodet, G. & Kada, F. (2010),”Measuring Sport Spectators’ Coping Strategies: Preliminary Validation of the Sport Spectator Identity Management (SSIM) Scale”, in Handbook of Sports Psychology, Chang, C.H., Nova Science Publishers.

CH2. Bodet, G. (2010), “Managing Marketing”, In Managing Voluntary Sport Organisations, Robinson, L. & Palmer R. (Eds), Routledge: London, 156-176.

CH1. Bodet, G. and Meurgey, B. (2005), ”La représentation sociale des clubs de forme: un outil de communication?”, in Management et Marketing du Sport: du local au global, Bouchet, P. & Sobry, C., Presses Universitaires du Septentrion, 125-141, ISBN 2859398864.

Rapports de Recherche & d'expertise

Bodet, G. (2013), Fan Relationships and National Football Associations in Europe: Better Understanding for Better Management, UEFA Research Grant Programme 2013 Edition, 79 pages.

Congrès internationaux

Communication orale par invitation

KN1. Bodet, G. (2014), “The global brand and its future”, 2nd Sports Industry Conference, Korea Sports Promotion Foundation, Korea Institute of Sport Science; Ministry of Culture, Sports and Tourism, National Museum of Korea, Seoul, 7 octobre.

Communication orale

C38. Bodet, G., Kenyon, J. and Ferrand, A. (2014), Marketization of football fan relationships in Europe: appetence, indifference or resistance? The 20th Conference of the Sport Management Association of Australia and New Zeeland, Melbourne, 26-28 November.

C37. Kada, F., Bodet, G. and Bouchet, P. (2014), Transnational fanship and territorial identification: When two football brands divide a country, The 20th Conference of the Sport Management Association of Australia and New Zeeland, Melbourne, 26-28 November.

C36. Bodet, G., Kenyon, J.  and Ferrand, A. (2014), Football fan relationships with their national associations: A trans-European perspective, the FREE Project Conference ‘Whose Game is it? Supporters and football governance, Loughborough University, 24-25 October.

C35. Barreda-Tarrazona, R., Bodet, G., Chanavat, N. and Lorgnier, N. (2014), Cultural influence on the perceived congruence among sponsors and sponsees at the London 2012 Olympic Games, The 22nd Conference of the European Association for Sport Management, Coventry, 9-12 September.

C34. Kenyon, J. and Bodet, G. (2014), A pre/post analysis of the domestic image impact of the 2012 summer Olympic Games for the city of London, The 22nd Conference of the European Association for Sport Management, Coventry, 9-12 September.

C33. Kenyon, J., Mackay, C. and Bodet, G. (2014), An evaluation of the domestic pre-event social representations of the Glasgow 2014 Commonwealth Games, Leisure Studies Association Conference, UWS: Glasgow, UK, 7-9th July.

C32. Bodet, G., Geng, H. and Chanavat, N. (2013), Looking at satellite fans’ reasons to choose a club to support: A study of the English Premier League in China, The 21st Conference of the European Association for Sport Management, Istanbul, 11-15 September.

C31. Charalambous-Papamiltiades, M., Henry, I. and Bodet, G. (2013), Sport sponsorship management practices in less mature sponsorship markets: The case of Cyprus, The 21st Conference of the European Association for Sport Management, Istanbul, 11-15 September.

C30. Lai, C.-H., and Bodet, G. (2012), Exploring the notions of spectators’ ordinary and extraordinary experiences in Taiwanese professional baseball games, 2012 Global Sport Management Conference, New Taipei City, Taiwan, 28-29th April.

C29. Kenyon, J. A. and Bodet, G. (2012). The image impact of the 2012 Olympic Games: A preliminary examination of the total pre-Games data. Poster presented at From Beijing to London: Delivering Olympic & Elite Sport in Cross Cultural Context, 26th – 27th March, Cork: University College Cork.

C28. Kenyon, J.A. and Bodet, G. (2012), United Kingdom Citizens’ perceptions of the image of the Olympic Games and the impact on London, ICSEMIS 2012, International Convention on Science, Education & Medicine in Sport, Glasgow, 19-24 July.

C27. Kenyon, J. A. and Bodet, G. (2012). An evaluation of the image impact of the 2012 Olympic Games: Domestic pre-Games perceptions. Poster presented at the First International Colloquium of the Olympic Studies and Research Centres (OSCS), 25th – 26th July, Loughborough University: Loughborough.

C26. Kenyon, J.A. and Bodet, G. (2012), North vs. South: UK regional perceptions of the image impact of the 2012 London Olympics, The 20th Conference of the European Association for Sport Management, Aalborg, 18-21 September.

C25. Bodet, G., and Lai, C.-H. (2012), Rhetoric or Reality? Looking at the influence of experiential marketing in Taiwanese professional baseball games, 2012 SMAANZ Conference, University of Technology, Sydney (UTS), Australia, 28-30 November.

C24. Bretherton, P., Piggin, J. and Bodet, G. (2011), The hidden social worker? Theorising the 2012 London Olympic Games as a vehicle for health and community development, First International Conference on Corporate Responsibility and Sustainable Development, Global Challenges and for Sustainability and Equity, London Metropolitan Business School, UK, 19-20 April.

C23. Bodet, G. and Coleman, J. (2011), A pre-evaluation of British public opinion on the London 2012 Olympics based on sport participation types, the 2011 North American Society for Sport Management conference, London, Ontario, Canada, 1-4 June.

C22. Anaba, V., Bodet, G. and Bouchet, P. (2011), Analyse de la satisfaction du touriste dans les services d’hébergement atypiques : quelle influence pour les expériences recherchées et les compagnons ? 3ème Journée de Recherche et d’Echanges en Management du Tourisme, Disneyland Paris, 10 June.

C21. Kada, F., Bodet, G., Bernache-Assollant, I. and Bouchet, P. (2011), Construction et validation d’une échelle de recherche d’expériences dans le domaine du spectacle sportif, Etat de la Recherche en Management du Sport en Langue Française, Strasbourg, France, 16-17 June.

C20. Bodet, G. and Chanavat, N. (2011), Marketing expérientiel et spectacle sportif: Expériences vécues du Stade Français au Stade de France, Etat de la Recherche en Management du Sport en Langue Française, Strasbourg, France, 16-17 June.

C19. Kenyon, J. (doctorant) and Bodet, G. (2011), A Pre-Games Evaluation of the Image Impact of the 2012 London Olympics, The 19th Conference of the European Association for Sport Management, Madrid, 7th – 10th September.

C18. Bodet, G. and Chanavat, N. (2011), Experiential marketing and sporting events: A spectator perspective, The 19th Conference of the European Association for Sport Management, Madrid, 7th – 10th September.

C17. Bodet, G. and Lacassagne, M.-F. (2010), Place branding through sporting events: An evaluation of the 2008 Beijing Olympics, International Federation of Scholarly Associations of Management (IFSAM) World Conference, Paris, France, 8-10 July.

C16. Bodet, G., Bernache-Assollant, I. & Bouchet, P. (2010), Segmenting NBA’s Chinese viewers based on their searched experiences, 18th Congress of the European Association for Sport Management, Bridging Sport Management Across Europe, Prague, Czech Republic, 15-18 September.

C15. Chanavat, N. and Bodet, G. (2009), “La globalisation du capital-marque des clubs de football: une étude exploratoire de consommateurs chinois“ [Football brand equity and globalisation: an exploratory study based on Chinese consumers], 25th Congress of the French Association of Marketing, ESCP-EAP, London, 14-15 May.

C14. Chanavat, N. and Bodet, G. (2009), “Supportérisme & globalisation des entités sportives professionnelles : comment devient-on et supporte-t-on un club étranger ?“ [Fanship and the globalisation of professional sport organisations : how can we become fan of a foreign club?], 5th Congress of the Société de Sociologie du Sport en Langue Française (3SLF), Université of Lyon 1, France, 27-29 May.

C13. Bodet, G. and Bernache-Assollant, I. (2009), The relationship between customer loyalty, satisfaction and team identification. An investigation into French ice-hockey spectators,  17th Congress of the European Association for Sport Management, Best practices in Sport Facility and Event Management, Amsterdam, The Netherlands, 16-19 September.

C12. Bouchet, P., Bodet, G. and Bernache-Assollant (2009), Segmenting sport TV viewers based on consumption experience: Enhancing the Sport Event Experience Search (SEES) scale, 17th Congress of the European Association for Sport Management, Best practices in Sport Facility and Event Management, Amsterdam, The Netherlands, 16-19 September.

C11. Bodet, G. and Lacassagne, M.-F. (2009), “Ce que les Britanniques pensent de Pékin et des Jeux Olympiques: une approche par le concept de représentation sociale“[What British people think about Beijing and the Olympics: an analysis through the concept of social representation], 13th Congrès International de l’ACAPS, Université de Lyon 1, France, 28-30 Octobre.

C10. Chanavat, N. and Bodet, G. (2008), ”Sport branding strategy and internationalisation: a French perception of the “Big Four” brands”, Challenges facing football in the 21st century, University of Bern, Bern, Switzerland, May.

C9. Bouchet, P., Bodet, G. and Bernache-Assollant, I. (2008), ”Construction and validation of the Sport Spectacle Experience Search (SSES) Scale”, 16th Congress of the European Association for Sport Management, Management at the heart of sport, Bayreuth/Heidelberg, Germany, September.

C8. Bodet, G. (2008), ”An empirical investigation of loyalty’s antecedent in fitness service: Can managers really make customers loyal?”, 16th Congress of the European Association for Sport Management, Management at the heart of Sport, Bayreuth/Heidelberg, Germany, September.

C7. Bodet, G. (2007), ”An empirical analysis of the commitment-loyalty link in services: A test of the Pritchard et al.’s (1999) model”, Third German French Austrian Conference on Quantitative Marketing, ESSEC Business School, Cergy-Pontoise, France, September.

C6. Bodet, G. and Bernache-Assollant, I. (2007), ”Understanding the influence of demographic and psychological variables on spectator satisfaction in French ice hockey”, 15th Congress of the European Association for Sport Management, Sport Events and Sustainable Development, Torino, Italy, September.

Communication affichée

C5. Barreda-Tarrazona, R., Bodet, G., Chanavat, N. and Lorgnier, N. (2014), The effect of culture on the congruence of the sponsored-sponsor fit at the 2012 London Olympics, Poster at the 43rd EMAC Conference on Paradigms Shifts and Interactions, Valencia, 3-6 June.

Congrès nationaux

Communication orale

C4. Bodet, G. (2006), ”Contribution des éléments de service à la satisfaction et valorisation d’une expérience de consommation sportive récréative de forme”, 2ème Journée thématique de recherche en Marketing du tourisme et des loisirs, Université de Savoie, Chambéry, June.

C3. Bodet, G., Meurgey, B and Lacassagne, M.F. (2004), ”La représentation sociale des marques – enseignes: une application au marché de la forme”, Actes de la 2ème Journée de Recherche AFM-IRG Les Marques, Université Paris XII.

C2. Bodet, G. and Meurgey, B. (2003), ”La représentation sociale des clubs de forme: un outil de communication?”, Actes du 4ème Congrès de la Société Française de Management du Sport, Université de Bourgogne, Dijon, Décembre.

C1. Bodet, G. and Meurgey, B. (2001), ”Vers une étude du rôle des éléments des services sportifs associatifs dans la satisfaction des consommateurs”, Actes du colloque de la 2ème journée de Recherche en Marketing du Sport, Université de Bourgogne, Dijon.

Publié dans Enseignants-Chercheurs, Membres du CRIS